9/9/2023 0 Comments Atomic skis home page![]() ![]() Designers can use the tool to get a ballpark carbon impact of any material they spec for any part of a ski, boot, helmet, or goggle, with the option to swap materials to see carbon impact. He’s developed a tool that lets product designers get a read on any new product’s carbon impact while the design is still in the concept phase. He’s helping the company ensure every component in every product serves a performance-driven purpose with the least possible carbon cost. It hired a full-time sustainability manager, Ronnie Schwartzenbrunner, who is tasked with completing life cycle assessments (LCAs) on all Atomic products. The company is putting its money where its mouth is. Atomic’s 2023 Environmental Impact Statement (Photo/Atomic) Performance Enhancing Changes So when I heard that Atomic is fully investing in carbon neutrality, I wanted to learn more. Winters like this make climate change personal. While the Rockies, Japan, and California are buried in white fluff, two weeks ago, Europe’s ski slopes were grass, and at home in Vermont, conditions were equally abysmal. However, the release of their first annual sustainability report this winter is poignant timing. But in most cases, they’re either small-scale, the limited scope of their commitment isn’t enough to move the needle forward, or they don’t have numbers to back up their claims.Ītomic’s plan has been in development for a while. Plenty of companies are dabbling in sustainability. And they’re doing it without buying controversial carbon offsets. They’ve also committed to sharing their carbon-reducing tech and carbon-measuring tools they’ve developed with other brands to increase their impact. To understand where the carbon savings lie, Atomic is measuring, reporting, and getting its work double-checked by a third-party certifier to ensure they’re on point. Global warming is currently at 1.3 degrees C. But Atomic is taking a scientific approach adhering to Science Based Target Initiatives (SBTI’s) “clearly-defined pathway for companies and financial institutions to reduce greenhouse gas emissions” in line with Paris Agreement goals that strive to keep global warming below 1.5 degrees Celsius above pre-industrial levels. That seems like a lot of work, and 2050 seems a long time away. The company published its first annual impact report last month and announced that it’s charting the carbon impact of every product it makes moving forward with the goal of reducing the company’s carbon impact to net zero by 2050. Atomic sells ski gear in 49 countries, distributes over a million pairs of skis and half a million pairs of alpine boots annually, and produces Nordic skis and boots, poles, goggles, clothing, and more. You can find more information about our ski models on our website.The largest ski company in the world just committed to redesigning its global product line in a quest for carbon neutrality. What do I have to consider when buying skis? Looking for a new pair of skis? You should consider the following when buying a ski: Intended use (alpine ski, touring ski, all-mountain ski or freeride ski), Skiing skill level, Length of the ski (depending on skill and application). On our Atomic website you will find the right description for the different models. Which are the best skis? It all depends on what you're looking for and in what conditions you want to use the skis. On Atomic you can find the exact delivery times in each country. Of course, this can vary depending on the country. ![]() In our online store, delivery is 3 - 4 days, depending on availability. ![]() When should I buy skis? You are free to pick your new Atomic skis at the time you want to buy them. The most frequently asked questions about our Atomic skis More information can be found on our website, just click on the respective ski model and discover more details. Discover our current selection of skis at Atomic! REDSTER, REDSTER X, REDSTER FIS - SLALOM, REDSTER FIS - RIESENSLALOM, REDSTER FIS - SUPER G, BENT CHETLER, BACKLAND, Maverick & Maven. Atomic skis are not only at home on the slopes, but also in the backcountry and in the halfpipe - you can find our equipment for racing, alpine skiing and ski touring in our online store. Ski plus binding, store now your ski set for the winter. You are looking for a ski for the slopes, race/FIS race ski, freeride ski, or an all mountain ski? No sweat: go to Atomic now and find the ski that suits you. We also inform you with product details about the different models and help you to make the perfect choice. On-Piste, Backcountry and Halfpipe - you will find all at a glance on the Atomic website. You will find your perfect ski on the Atomic website. Buy high quality skis directly online at Atomic. ![]()
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